GEO (Generative Engine Optimization)
GEO is the practice of optimising content so AI answer engines select, cite, or paraphrase it.
Why it matters: as people ask AI instead of scrolling results, being cited becomes the new visibility.
Coined by researchers in 2023–24, it shifts the goal from ranking in a list of links to being the source an AI quotes when it writes an answer. Unlike classic SEO, there’s no fixed “position” — you compete for share of the answer.