AI share of voice

AI share of voice is the share of all brand mentions across relevant AI answers that go to your brand rather than competitors.

It's the AI-era replacement for "ranking position" — because answers have no fixed slots, you measure your slice of all brand mentions across a set of test prompts, not merely whether you appear.

Why it matters: It's the core metric for AI visibility, and tracking it over time is how you tell whether your GEO work is actually landing.