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Meta Jun 20, 2026 1 min read

Why I'm running AI SEO experiments in public

Introducing HZ — a site for testing what actually makes content get cited by AI engines, with the data shared openly.

Most AI SEO advice is asserted, not tested. HZ is my attempt to fix that for myself: run controlled experiments on how AI answer engines discover and cite content, then publish the results — wins, failures, and raw numbers — in public.

Here’s what’s coming, and why I think doing this openly is itself good for being cited.